Merchandise - Product Detail
MARKETING WITH A MISSION
Building a Brand that Became Pennsylvania’s Premier Technical College is the third book in The College’s Centennial Series. This book presents the history of a progressive institutional brand that increased its value in the marketplace over a century by fitting programs and services to the real needs of students, employers and their communities. Net proceeds from the sale of this book will become permanently restricted funds that will be invested to create income used for annual scholarship awards from the Penn College Endowed Alumni Scholarship.